- 5 Sections
- 15 Lessons
- 10 Weeks
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- Foundation & Strategy: The "Why" Before the "What"4
- 1.1Lesson 1.1 The Public Sector Social Landscape: Building Trust in a Noisy World
- 1.2Lesson 1.2 Defining Your “North Star”: Setting SMART Objectives for Awareness, Engagement, and Action
- 1.3Lesson 1.3 Know Your Audience & Platform: Citizen & Stakeholder Personas on Instagram vs. TikTok
- 1.4Quiz 1: Aligning Your Strategy1 Question
- Content is King: Storytelling for Impact on Instagram4
- 2.1Lesson 2.1 Instagram Essentials: Optimizing Your Profile for Credibility and Service
- 2.2Lesson 2.2 Crafting Compelling Visual Stories: A Guide to Reels, Carousels, and Stories
- 2.3Lesson 2.3 Writing for Impact: Captions, Hashtags, and Calls-to-Action that Drive Engagement
- 2.4Quiz 2: Develop an Instagram Content Pillar0 Questions
- The TikTok Playbook: Authenticity and Reach4
- 3.1Lesson 3.1 Decoding the TikTok Algorithm: How to Achieve Organic Reach for Public Information
- 3.2Lesson 3.2 Public Sector TikTok Trends: Participating Authentically in Challenges, Sounds, and Formats
- 3.3Lesson 3.3 Scripting and Shooting: Creating Engaging, Informative, and Native Vertical Video
- 3.4Quiz 3: Storyboard a TikTok Idea0 Questions
- Engagement & Management: Building a Community4
- 4.1Lesson 4.1 Beyond Broadcasting: Techniques for Proactive and Reactive Community Engagement
- 4.2Lesson 4.2 Navigating Crisis and Negative Comments: A Protocol-Based Approach for Public Entities
- 4.3Lesson 4.3 Introduction to Analytics: Measuring What Matters (Reach, Engagement, Sentiment)
- 4.4Quiz 4: Community Management Scenario0 Questions
- Capstone & Implementation3