- 11 Sections
- 37 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Section 1: Introduction to Strategic Marketing4
- Section 2: Marketing Strategy4
- Section 3: Strategic Analysis5
- Section 4: SWOT Analysis4
- Section 5: Generic Strategies4
- Section 6: Growth Strategies4
- Section 7: Marketing Innovation Strategy4
- Section 8: Market Segmentation and Positioning Strategy5
- Section 9: Relationship Marketing Strategies4
- Section 10: Strategies for the Marketing Mix5
- Section 11: Marketing Implementation and Control5
Marketing Metrics and Performance Evaluation
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