Mini MBA in Marketing and Strategy

Welcome to the Mini MBA in Marketing and Strategy, a comprehensive course designed to equip you with the essential knowledge and skills to excel in today’s competitive business landscape. This program delves deep into the core principles of strategic marketing, guiding you from foundational analysis to advanced implementation.

You will begin by learning how to analyze the marketing environment and conduct a thorough SWOT analysis to understand your organization’s position. The course then progresses to formulating robust marketing strategies, emphasizing critical concepts like market segmentation, targeting, and positioning (STP) to effectively reach your ideal customers.

We will explore the dynamics of relationship marketing and the practical management of the marketing mix (the 4 Ps: Product, Price, Place, and Promotion). Furthermore, the curriculum covers strategic avenues for growth and innovation, ensuring you can drive your business forward. Finally, you will master the methods for controlling and evaluating marketing performance, enabling you to measure success and make data-driven decisions for continuous improvement.